North buys them for you.
Essential Consumption: Brands & Grocery Retail
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Own the companies supplying and distributing recurring household purchases, from food and beverages to cleaning and personal-care products. With technology shares weakening, this basket shifts exposure toward replenishment demand rather than discretionary upgrades or capital-spending cycles. Brand owners and grocery-heavy retailers provide complementary exposure, although input costs, competition and valuations remain risks. Launch basket (equal weight): PG, KO, PEP, WMT, COST, CL, KMB, KR Rules: 1. No inverse, leveraged or volatility ETFs. 2. Only names tradable at the enrolled brokers (Moomoo): no OTC listings, no dead tickers, nothing on the refused list.
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All 629 portfolios: 72% beat QQQ, median +1.7pp · since launch vs QQQ
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