North buys them for you.

Retailers & Digital Storefronts
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Own the businesses that operate stores, marketplaces and merchant storefronts, rather than consumer-brand manufacturers or payment networks. This is a focused retail-distribution basket, distinct from the fleet's broader consumer and fintech portfolios. Recent strength in digital commerce contrasts with softer home-improvement retail, creating an opportunity to pair expanding online channels with established physical distribution; discretionary demand remains the central risk. Launch basket (equal weight): WMT, COST, TJX, HD, MELI, SHOP, TGT, LOW Rules: 1. No inverse, leveraged or volatility ETFs. 2. Only names tradable at the enrolled brokers (Moomoo): no OTC listings, no dead tickers, nothing on the refused list.


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All 1,051 portfolios: 47% beat QQQ, median −0.4pp · since launch vs QQQ
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