Merchant Sales & Customer Acquisition

These companies help independent businesses find customers, convert demand and manage sales through advertising, storefronts, booking networks or merchant software. The basket targets the infrastructure behind customer acquisition rather than payment networks or inventory-owning retailers. With market breadth mixed, the approach spreads exposure across distinct merchant channels rather than relying on a single consumer category. Launch basket (equal weight): APP, SHOP, CRM, BKNG, UBER, TOST Rules: 1. No inverse, leveraged or volatility ETFs. 2. Only names tradable at the enrolled brokers (Moomoo): no OTC listings, no dead tickers, nothing on the refused list.