Merchant Commerce & Business Software

Merchants need an integrated digital operating stack spanning storefronts, customer acquisition, sales management, payments and bookkeeping. This basket targets the businesses selling those capabilities rather than consumer marketplaces or general-purpose AI infrastructure. Recent strength in Shopify alongside weakness in Adobe and Intuit offers a differentiated entry into merchant digitization, although competition and uneven business spending remain risks. Launch basket (equal weight): SHOP, INTU, APP, ADBE, CRM, TOST, PYPL, GPN Rules: 1. No inverse, leveraged or volatility ETFs. 2. Only names tradable at the enrolled brokers (Moomoo): no OTC listings, no dead tickers, nothing on the refused list.