Home & Personal Goods: Brands and Retailers

Own the manufacturers and physical retailers supplying household upkeep, home improvement and personal care, rather than digital commerce platforms or food-service franchises. Procter & Gamble's latest earnings beat, supported by laundry and home products, provides a company-specific catalyst for this merchandise-led basket. Retail execution, discretionary spending weakness and input costs remain the principal risks. Catalysts: - 2026-10-22 PG: Procter & Gamble earnings beat as sales rise 4%, boosted by laundry and home products (https://www.cnbc.com/2026/10/22/procter-gamble-pg-q1-2027-earnings.html) Launch basket (equal weight): PG, HD, WMT, COST, TJX, LOW, CL, TGT, ULTA Rules: 1. No inverse, leveraged or volatility ETFs. 2. Only names tradable at the enrolled brokers (Moomoo): no OTC listings, no dead tickers, nothing on the refused list.