North buys them for you.

Everyday Essentials: Brands, Stores & Meals
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Own the producers and retail channels serving recurring demand for groceries, household products and affordable meals rather than relying on AI infrastructure spending. The basket combines branded suppliers with large-scale merchants and restaurant franchises, spreading exposure across how everyday purchases reach consumers. Recent gains in these companies support the defensive rotation thesis, but elevated valuations in some holdings leave room for disappointment. Launch basket (equal weight): PG, WMT, KO, PEP, COST, MCD, CL, KMB Rules: 1. No inverse, leveraged or volatility ETFs. 2. Only names tradable at the enrolled brokers (Moomoo): no OTC listings, no dead tickers, nothing on the refused list.


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All 1,051 portfolios: 47% beat QQQ, median −0.4pp · since launch vs QQQ
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