Everyday Essentials: Brands & Retailers

Own the manufacturers and retailers supplying recurring grocery, beverage, household-cleaning and personal-care purchases rather than discretionary technology spending. The technology drawdown makes this a timely diversification basket, while repeat purchases and established distribution support business resilience. Defensive demand does not guarantee defensive stock prices: premium valuations and pressure on household budgets remain risks. Launch basket (equal weight): PG, WMT, COST, KO, PEP, CL, KMB, KR Rules: 1. No inverse, leveraged or volatility ETFs. 2. Only names tradable at the enrolled brokers (Moomoo): no OTC listings, no dead tickers, nothing on the refused list.