Consumer Banking, Payments & Tax

Own the financial infrastructure households use to borrow, pay and prepare taxes, rather than trading platforms or speculative assets. The basket pairs consumer lenders with payment networks and tax software, creating a different business mix from North's brokerage-heavy financial portfolios. Recent strength in payment networks and tax software supports attention now, while credit losses, funding costs and regulatory intervention remain the central risks. Launch basket (equal weight): JPM, NU, V, MA, INTU, AXP, SOFI, CACC Rules: 1. No inverse, leveraged or volatility ETFs. 2. Only names tradable at the enrolled brokers (Moomoo): no OTC listings, no dead tickers, nothing on the refused list.