Asset-Light Consumer Platforms & Franchises

Own businesses that monetize consumer activity through platform fees, subscriptions and franchise royalties rather than primarily owning stores, vehicles or accommodation. The basket combines digital distribution with franchised dining, distinguishing it from merchandise retailers and consumer-brand manufacturers. Recent weakness in several core holdings offers an entry point, although discretionary spending, content costs and platform competition remain risks. Launch basket (equal weight): BKNG, UBER, MCD, NFLX, SHOP, YUM, RBLX Rules: 1. No inverse, leveraged or volatility ETFs. 2. Only names tradable at the enrolled brokers (Moomoo): no OTC listings, no dead tickers, nothing on the refused list.